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Anthony Giddens

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“Both life-planning and the adoption of lifestyle options become (in principle) integrated with bodily regimes. It would be quite short-sighted to see this phenomenon only in terms of changing ideals of bodily appearance (such as slimness or youthfulness), or as solely brought about by the commodifying influence of advertising. We become responsible for the design of our own bodies, and in a certain sense noted above are forced to do so the more post-traditional the social contexts in which we move.”

“In a world of alternative lifestyle options, strategic life planning becomes of special importance. Like lifestyle patterns, life plans of one kind or another are something of an inevitable concomitant of post-traditional social forms. Life plans are the substantial content of the reflexively organised trajectory of the self. Life-planning is a means of preparing a course of future actions mobilised in terms of the self's biography. We may also speak here of the existence of personal calendars or life-plan calendars, in relation to which the personal time of the lifespan is handled.”

“To a greater or lesser degree, the project of the self becomes translated into one of the possession of desired goods and the pursuit of artificially framed styles of life. (...) Not just lifestyles, but self-actualisation is packaged and distributed according to market criteria.”

“A lifestyle involves a cluster of habits and orientations, and hence has a certain unity - important to a continuing sense of ontological security - that connects options in a more or less ordered pattern. (...) [T]he selection or creation of lifestyles is influenced by group pressures and the visibility of role models, as well as by socioeconomic circumstances.”