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“Another study showed that since 1940, the color of NCAA uniforms for teams who won was rarely black, where red was the top color for winning teams. Not only is black the color that leads to loss, it is the leading color that can result in aggression and depression — a loss in grounding and joy that is critical to true success and inner wealth.”

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“Do you want to make more money and increase your attractive mojo? In a 2012 study published in the Journal of Hospitality and Tourism Research, waitresses who wore red received 15 to 26% more in tips from male customers. In a different study, when women wore a red t-shirt, it increased a female hitchhiker’s chances of getting a ride.”

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“The color black has also been found to decrease memory performance in a number of studies. Other research by the University of British Columbia, on the other hand, showed that red boosted memory by as much as 31% more than even blue, a color that has been known to boost cognitive performance.”

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Book:The Power of Tattoos: Twelve Hidden Energy Secrets of Body Art Every Tattoo Enthusiast Should Know
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“Researchers investigated people who exercised, and found that those who wore red had higher average heart rates and could lift heavier weights, indicating they were working harder than those wearing blue. While both groups reported similar rates of exertion, those wearing red clothing had better performance.”

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Book:The Power of Tattoos: Twelve Hidden Energy Secrets of Body Art Every Tattoo Enthusiast Should Know
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“The color red is known to have expansive energy. Consider the famous Target logo with its red target symbol, as well as McDonald’s for its widespread usage of red in its signage, restaurants, packaging, and clownish icon. In fact, many top brands globally use only the color red in its name and logo, including Coca-Cola, Oracle, Honda, H&M, and Budweiser.”

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Book:The Power of Tattoos: Twelve Hidden Energy Secrets of Body Art Every Tattoo Enthusiast Should Know
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“McDonald’s has successfully used the famous golden yellow arches and red motif designed by architect Stanley Meson when founder Ray Kroc opened his first restaurant on April 15, 1955, in Chicago suburb Des Plaines, Illinois. The cheerful yellow and speedy red color formula helps create a happy eating experience while increasing table turnover. Warm colors, such as red, orange, and yellow — which are connected to the lower chakras that involve digestion, motivation, and hunger — have been found to stimulate the need to eat. Other restaurants use the magnifying, expansive “red prana effect” to increase table turnover while escalating the bill by elevating the volume level of sound in restaurants, which causes people to eat faster, drink more, and leave sooner.”

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Book:The Power of Tattoos: Twelve Hidden Energy Secrets of Body Art Every Tattoo Enthusiast Should Know
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“McDonald’s has toned down its bright yellow motif and radically expanded its color scheme when it announced in early 2016 that “the new look is simple, fresh, and consistent with the company’s vision to be a modern and progressive burger company.” Interestingly, it was about that time when the company decided to substitute its signature red and yellow colors that its sales began to substantially decline.”

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