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“Another study showed that since 1940, the color of NCAA uniforms for teams who won was rarely black, where red was the top color for winning teams. Not only is black the color that leads to loss, it is the leading color that can result in aggression and depression — a loss in grounding and joy that is critical to true success and inner wealth.”

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Book:The Power of Tattoos: Twelve Hidden Energy Secrets of Body Art Every Tattoo Enthusiast Should Know
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“In another surprising study published in 2010 in the journal Psychological Science, researchers Ernest Abel and Michael Kruger of Wayne State University examined vintage photos of 230 major league baseball players from the 1952 season, comparing the lifespans of the 184 players who had already died. Of the players’ photos in the baseball cards, 40% showed no smile, 42% showed a partial smile, and 18% had a full smile. Those players who had no smiles lived an average of 72.9 years, while those with partial smiles had a lifespan of 75 years. However, those with big authentic grins lived to be 79.9 years on average, approximately 10% longer than those who did not smile in their photographs. The researchers could not confirm whether any of the players were prompted by the photographer to smile for their photos or if they smiled spontaneously. At the same time, the data seems to suggest that distributed images of smiling people result in a longer, happier life. So smile in your photos!”

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Book:The Power of Tattoos: Twelve Hidden Energy Secrets of Body Art Every Tattoo Enthusiast Should Know
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“Do you want to make more money and increase your attractive mojo? In a 2012 study published in the Journal of Hospitality and Tourism Research, waitresses who wore red received 15 to 26% more in tips from male customers. In a different study, when women wore a red t-shirt, it increased a female hitchhiker’s chances of getting a ride.”

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Book:The Power of Tattoos: Twelve Hidden Energy Secrets of Body Art Every Tattoo Enthusiast Should Know
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“Researchers investigated people who exercised, and found that those who wore red had higher average heart rates and could lift heavier weights, indicating they were working harder than those wearing blue. While both groups reported similar rates of exertion, those wearing red clothing had better performance.”

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“Other studies reveal that when we wear black, aggression increases...and that feels powerful. Researchers examined the statistics of more than 52,000 National Hockey League games and discovered that teams were penalized 10.2% more for aggression when wearing their black uniforms. In hockey, teams usually have two colors of jerseys and switch them for home and away games. When the teams wore a different color other than black, their penalties dropped overall.”

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Book:The Power of Tattoos: Twelve Hidden Energy Secrets of Body Art Every Tattoo Enthusiast Should Know
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“The color red is known to have expansive energy. Consider the famous Target logo with its red target symbol, as well as McDonald’s for its widespread usage of red in its signage, restaurants, packaging, and clownish icon. In fact, many top brands globally use only the color red in its name and logo, including Coca-Cola, Oracle, Honda, H&M, and Budweiser.”

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Book:The Power of Tattoos: Twelve Hidden Energy Secrets of Body Art Every Tattoo Enthusiast Should Know
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“McDonald’s has toned down its bright yellow motif and radically expanded its color scheme when it announced in early 2016 that “the new look is simple, fresh, and consistent with the company’s vision to be a modern and progressive burger company.” Interestingly, it was about that time when the company decided to substitute its signature red and yellow colors that its sales began to substantially decline.”

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Book:The Power of Tattoos: Twelve Hidden Energy Secrets of Body Art Every Tattoo Enthusiast Should Know
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