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Charles Duhigg

Charles Duhigg Quotes

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Famous Charles Duhigg Quotes

“Shampoo doesn’t have to foam, but we add foaming chemicals because people expect it each time they wash their hair. Same thing with laundry detergent. And toothpaste—now every company adds sodium laureth sulfate to make toothpaste foam more. There’s no cleaning benefit, but people feel better when there’s a bunch of suds around their mouth. Once the customer starts expecting that foam, the habit starts growing.”

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Author:Charles Duhigg
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“Companies aren’t families. They’re battlefields in a civil war. Yet despite this capacity for internecine warfare, most companies roll along relatively peacefully, year after year, because they have routines—habits—that create truces that allow everyone to set aside their rivalries long enough to get a day’s work done.”

YearsLongWarDoneEnoughCompanyHabitCapacityDespiteCivil WarWarfareBattlefieldsRivalryWork DoneTruce
Book:The Power of Habit: Why We Do What We Do, and How to Change
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