“Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste.” PeopleTwoCommonNumbersEconomicWasteRegardAdvertisingConceptionExpenditures Author:Daniel Starch
“Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to the advertiser's license of self-assertiveness. Nevertheless, the fact remains that superlative generalities are weak arguments and far less convincing than a statement of facts. Much advertising copy would be improved immensely by doing away with brag and substituting actual facts about the merits of the article.” Has BeensSelfFactsWould BeCommonArgumentWeakRemainsExcuseDuesStatementsAdvertisingMeritCopiesArticlesSaltGrainNeverthelessLicenseConvincingExaggerationBragAssertivenessGeneralitiesAdvertisersSuperlativesGrain Of Salt Author:Daniel Starch