“Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but also in the medium which carries the dishonest advertisement. . . . No one can be ill in a community without endangering others; no advertiser can be dishonest without casting suspicion upon others.” LongRunningLyingCommunitySuicideIllMediumsAdvertisingCheatingCarrieLong RunsSuspicionCastingDishonestyAdvertisementsAdvertisersLying And Cheating Author:Daniel Starch
“Examples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,' 'the best,' 'the greatest,' 'the purest,' 'the most economical,' and so on ad infinitum, are hurled at the public everywhere. Surely not all products of the same class can be the best or the finest.” UseFoundClassExampleProductsMediumsAdvertisingBeing The BestAdsFinestExaggerationSuperlatives Book:Advertising: Its Principles, Practice, and Technique Source: Advertising: Its Principles, Practice, and Technique