“We work very, very hard to find that fine line where location is meaningful enough to be interesting to an advertiser but not so intrusive that it interrupts the creative flow of the show.” HardEnoughShowsLinesInterestingCreativeFineFlowMeaningfulLocationFine LinesAdvertisers Author:David Brenner
“What we want to do is raise the bare minimum amount that will give us a large enough microphone to effectively convey our message. Unfortunately, $20 million is critical mass in terms of running an effective campaign in New York.” WantGivingEnoughRunningTermMillionsNew YorkAmountMessagesMassRaisesCriticalCampaignsMinimumMicrophonesCritical Mass Author:David Brenner