“If you are # 2 nobody knows you & hence nobody cares about you because most industries in the world are winner takes all industries . They are happy buying products from # 1 . They don’t have time to bother about who is # 2” InfluenceMarketingPersuasionSalesInvisible SellingBehavioural EconomicsDharmendra RaiPositioning Book:Corporate Invisible Selling Behavioural Economics & More Source: Corporate Invisible Selling Behavioural Economics & More