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“When we were cavemen scarcity of food meant we would die fast . Hence scarcity rings alarm bells of anxiety”

Strategy Marketing Selling Branding Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“I don ‘t know about you but I am a minimalist . I hate unnecessary stuff because even without them, there are lots of things life throws your way to keep you busy . Hence I do not have the following - A wife - A vehicle - A house ( I stay on rent ) - A fridge - A washing machine - A bed ( I sleep on a yoga mat ) - An air conditioner - A servant ( Very common in Indian households ) among many other things people deem necessary for happiness”

Influence Strategy Marketing Persuasion Sales Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Just like beauty lies in the eyes of the beholder , usefulness lies in the brain of the user”

Influence Strategy Marketing Persuasion Sales Invisible Selling Behavioural Economics Dharmendra Rai

Author:Dharmendra Rai

“If someone tell you you have horns you ll laugh if 3 ppl tell you you have horns you ll poke your hair”

Strategy Marketing Sales Invisible Selling Behavioural Economics Dharmendra Rai

Author:Dharmendra Rai

“If you are not perceived as unique & useful your potential will always be a cup half full”

Business Influence Strategy Marketing Selling Persuasion Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Here is my practical definition of the availability heuristic Whatever is easily available to the brain is taken as true or the only one or the best or the most significant or the most frequent et al”

Influence Strategy Marketing Persuasion Sales Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Most people estimate that accidents & diseases kill people equally . The truth is diseases are 18 times as likely as an accidental death”

Strategy Marketing Branding Sales Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Most people think advertising is done for awareness .It is mostly done for “topofthemindness”

Business Strategy Marketing Branding Sales Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Be as omnipresent as you can . Do not think of the fictional concept of over exposure – no such thing exists in a hyper competitive world”

Influence Strategy Marketing Persuasion Sales Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Out of mind is left behind”

Strategy Marketing Branding Sales Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Why do people write complicated books when simple books would help more people & sell more ?”

Influence Strategy Marketing Selling Persuasion Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Simplify or ossify”

Strategy Marketing Branding Sales Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“We are more motivated by avoiding losses than getting equivalent gains . A concept called Loss Aversion”

Influence Strategy Marketing Persuasion Sales Startups Invisible Selling Behavioural Economics Dharmendra Rai Fortune 500

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Use scarcity or your profits will be scarce”

Strategy Marketing Branding Sales Invisible Selling Behavioural Economics Dharmendra Rai

Author:Dharmendra Rai

“So much can be learnt by observing motivations of our ancestors”

Strategy Marketing Branding Sales Invisible Selling

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Plenty of people think merely having a unique product will automatically make people perceive it as unique . They won’t unless the seller toots its horn all over town about it !”

Influence Strategy Persuasion Sales Invisible Selling Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

About the Author

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Quotes: 52

Books & Sources

Corporate Invisible Selling Behavioural Economics & MoreRelated source material

The Invisible Selling Book , Behavioural Economics & MoreRelated source material

The Corporate Willpower BookRelated source material

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