“Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.” LittlesDesignProductsEssentialsAspectSimplicityPurityGood Design Author:Dieter Rams
“My goal is to omit everything superfluous so that the essential is shown to best possible advantage.” GoalEssentialsAdvantageSuperfluous Author:Dieter Rams
