“There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.” NeedsShouldLooksNextDecadesArchitectureLandscape Author:Dieter Rams
“As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.” ShouldBelieveKindMeanI BelieveResponsibilityDesignerUnnecessaryEliminatingShort LivedGreat Responsibility Author:Dieter Rams
“Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally thought to be obvious. They must have an intuition for people’s changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess realistically the opportunities and bounds of technology.” PeopleNeedsShouldDreamRealityAbleDesireOpportunityAttitudeStepsCreativityTechnologyWorryDesignHabitBoundsObviousIntuitionDesignerGood DesignChanging Attitude Author:Dieter Rams
“Design should not dominate things, should not dominate people. It should help people. That's its role.” PeopleShouldHelpingRolesDesign Author:Dieter Rams
