“Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough, down to the last detail 9. Good design is environmentally friendly 10. Good design is as little design as possible” LittlesLongLastsHonestDesignProductsDetailsFriendlyLastingAestheticInnovativeThoroughGood DesignLong LastingEnvironmentally Friendly Author:Dieter Rams
“Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.” GivingLittlesLongEasyEnvironmentHonestDesignProductsProtectDetailsConsistentAestheticSmallestInnovativeUtilityGood DesignProtect The Environment Author:Dieter Rams
“Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.” LongDesignLastingFashionableGood DesignLong Lasting Author:Dieter Rams
