“There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.” NeedsShouldLooksNextDecadesArchitectureLandscape Author:Dieter Rams
“Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally thought to be obvious. They must have an intuition for people’s changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess realistically the opportunities and bounds of technology.” PeopleNeedsShouldDreamRealityAbleDesireOpportunityAttitudeStepsCreativityTechnologyWorryDesignHabitBoundsObviousIntuitionDesignerGood DesignChanging Attitude Author:Dieter Rams
“I am troubled by the devaluing of the word 'design’. I find myself now being somewhat embarrassed to be called a designer. In fact I prefer the German term, Gestalt-Ingenieur. Apple and Vitsoe are relatively lone voices treating the discipline of design seriously in all corners of their businesses. They understand that design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value. Ever fewer people appear to understand that design is a serious profession; and for our future welfare we need more companies to take that profession seriously.” PeopleNeedsFactsValuesNamesVoiceTermCompanyFrontsDesignSeriousProductsDisciplineCornersProfessionWelfareDesignerApplesOur FutureFewerEmbarrassedLoneAdjectivesGestalt Author:Dieter Rams
“We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.” PeopleNeedsArtistFineDesignerConfusedVacuumsFine ArtsFine Artists Author:Dieter Rams
