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Propaganda

Book by Edward Bernays · 5 quotes · Propaganda, Manipulation, Invisible

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Propaganda Quotes

“The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”

ImportantCountryGovernmentOpinionHabitElementsMassConsciousIntelligentDemocraticInvisibleOur CountryPropagandaManipulationNew WorldConspiracyMechanismUnseenRulingManipulateNew World OrderWorld OrderMind ControlDemocratic SocietyMass MediaWorld GovernmentOrganisedNwoSecret SocietyMedia ManipulationControlling GovernmentMedia Control
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“The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls the opinions and habits of the masses. To advertise on a scale which will reach fifty million persons is expensive. To reach and persuade the group leaders who dictate the public's thoughts and actions is likewise expensive.”

PersonsHandsGovernmentActionSocialLeaderOpinionMillionsGroupsHabitMassScalesInvisibleAdvertisingExpensiveFiftyManipulationExpensesMachineryThoughts And Actions
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“If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway. But men do not need to be actually gathered together in a public meeting or in a street riot, to be subject to the influences of mass psychology. Because man is by nature gregarious he feels himself to be member of a herd, even when he is alone in his room with the curtains drawn.”

IfsMenNeedsFeelsTogetherLeadershipRoomsLeaderPsychologyGroupsInfluenceStreetsSubjectsMembersMassConsciousMeetingsCooperationCurtainsRiotHerdsGregarious
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“Mass production is only profitable if its rhythm can be maintained.. that is, if it can continue to sell its product in steady or increasing quantity. The result is that while, under the handicraft or small-unit system of production that was typical a century ago, demand created the supply, today supply must actively seek to create its corresponding demand.”

IfsTodayResultsCenturyProductsDemandMassSellsProductionsSellingRhythmSteadyQuantityTypicalUnitsProfitableCorrespondingMass ProductionHandicrafts
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