“Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and remembered ~ for its reasonable and compelling truth.” IfsI CanRunningJobsBusinessHeardAdvertisingRememberedReasonableCompelling Author:Fairfax M. Cone
“A desirable advertisement will be reasonable, but never dull ... original, but never self-conscious ... imaginative, but never misleading.” SelfConsciousOriginalsAdvertisingDullReasonableDesirableImaginativeSelf ConsciousMisleadAdvertisements Author:Fairfax M. Cone
