“Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and remembered ~ for its reasonable and compelling truth.” IfsI CanRunningJobsBusinessHeardAdvertisingRememberedReasonableCompelling Author:Fairfax M. Cone
“Somebody finally has to get out an ad, often after hours. Somebody has to stare at a blank piece of paper. Probably nothing was ever more bleak. This is probably the very height of lonesomeness. He is one person and he is alone” PersonsHoursBusinessPiecesPaperStaringHeightAdsBlankBleakAfter HoursLonesomeness Author:Fairfax M. Cone
