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Quote by Fairfax M. Cone

“Somebody finally has to get out an ad, often after hours. Somebody has to stare at a blank piece of paper. Probably nothing was ever more bleak. This is probably the very height of lonesomeness. He is one person and he is alone”

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Fairfax M. Cone

Fairfax M. Cone was an individual who made contributions in the field of [Occupation/Category]. He was born on February 21, 1903, and passed away on June 20, 1977. more

“People are more willing to buy branded goods provided they are persuaded that they are getting value from them. And they need to be convinced of those benefits, in authentic everyday language, without being confronted by corporate-speak. Get it right, and you create a virtuous circle. Get it wrong, and you get punished for it.”

People Needs Values Speak Language Business Willing Benefits Everyday Convinced Circles Corporate Goods Virtuous Branded

Author:Andrew Curry

“You have to have faith that if you want people to like your brand, you have to do likeable things. There has to be some degree of trust that, if you're an enjoyable brand, people will want to spend time with you.”

People Ifs Want Business Like You Degrees Brands Have Faith End Times Spend Time Enjoyable Likeable Time With You

Author:Jeff Chapman

“Local brands evoke national pride, are seen as less profit-oriented, and are often formed on deep local insights. But quality worries persist, innovation is questioned, the information can be woefully inadequate, they are sometimes seen to be opaque and their advertising is clearly recognised as not being of a global standard. For local brands, quality, innovation and transparency are critical hills to climb.”