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Quote by Muhtar Kent

“During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.”

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Muhtar Kent is an outstanding business leader who has served as the Chairman and CEO of The Coca-Cola Company since 2008. Born in 1952, he holds dual citizenship of Turkey and the United Kingdom. Before joining Coca-Cola, Kent held several senior management positions at PepsiCo. Under his leadership, Coca-Cola has achieved significant performance growth and expanded its global market influence. more

“Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything depends on it. Your future depends on it, your family's future depends on it, other people's families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?”

People Want Writing Littles Moving Business Company Wise Fine Depends Down And Witty Advertising Our Future Tied Curves Your Future Tied Up Great Advertising Moving Up

Author:Rosser Reeves

“No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce five times the sales. And that's the name of the game, isn't it?”

Thinking Writing Years May Might Kids Games Names Business Creative Five Produce Ads Surgeons Glowing Fraternity Madison

Author:Rosser Reeves

“What happens when you combine blogs, Google and millions of dissatisfied customers? An e-mob.”

Happens Business Millions Social Media Customers Google Blogs Dissatisfied

Book:The Chaos Scenario

Source: The Chaos Scenario

Quote by Muhtar Kent

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