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Quote by Charles Handy

Work

The Hungry Spirit: New Thinking for a New World

This book delves into the concept of the 'hungry spirit,' examining the yearning for fulfillment and significance in contemporary society. It offers fresh perspectives on how individuals can find purpose and navigate the complexities of the modern world. more

Author

Charles Handy
Charles Handy

Charles Handy is a prominent author and business thinker, recognized for his influential works on management and organizational theory. Born in 1932, Handy has made significant contributions to the field of business through his insightful analysis of the changing nature of work and organizations. more

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“Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything depends on it. Your future depends on it, your family's future depends on it, other people's families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?”

“No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce five times the sales. And that's the name of the game, isn't it?”

“Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand.”