“Somebody finally has to get out an ad, often after hours. Somebody has to stare at a blank piece of paper. Probably nothing was ever more bleak. This is probably the very height of lonesomeness. He is one person and he is alone” PersonsHoursBusinessPiecesPaperStaringHeightAdsBlankBleakAfter HoursLonesomeness Author:Fairfax M. Cone
“Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.” PersonsMovingMillionsWrittenAdvertising Author:Fairfax M. Cone
