“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.” PeopleRealSometimesMatterFactsInterestWiseWittyAdvertisingAds Book:Is there any hope for advertising? Source: Is there any hope for advertising?
“Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.” UseUsedPurposeInterestPowerfulExistenceToolsAdvertisingJustifyPublic Interest Author:Howard Gossage