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Jay Heinrichs

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“Seduction is manipulation, manipulation is half of argument, and therefore many of us shy from it. But seduction offers more than just consensual sex. It can bring you consensus. Even Aristotle, that logical old soul, believed in the curative powers of seduction. Logic alone will rarely get people to do anything. They have to desire the act. You may not like seduction’s manipulative aspects; still, it beats fighting, which is what we usually mistake for an argument.”

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Book:Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
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