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Cool memories

Book by Jean Baudrillard · 7 quotes · Fate, Ifs, Technology

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“She can jettison her existence, her plans and her passions at a single stroke. She is only committed to reality through a secret electoral pact, by which she will stand down if she is losing. She never assumes responsibility for her existence, which allows her to wipe out at a stroke and to slide, like a good hysteric, towards another life. A strange life, spun out entirely towards a goal of transaction. Let a man ask her to give it up, to sacrifice the whole of it, and it all ceases to exist. The Epeda Multispire mattress. Everyone can have their own night, their own sleep thanks to the 3,600 spiral springs which guarantee everyone complete autonomy. The ideal mattress. You can make love to someone on it without them even noticing. As the automaton of his own pleasure, each person’s experience of their sexuality is like their experience of a night on a Multispire mattress. It isn’t even loneliness, since there is someone else there. It’s more something of the order of the independent lunar module. Tristan and Isode each dreaming to themselves, on either side of their sexual console. That seduction is the seduction of the uterine Mother and that all attraction merely masks the attraction of the primal abyss are platonic ideas. The cavity of the womb has taken over from the Cave in the Realm of Ideas. Once again, the real woman, her anatomy, serves as a sacred referent for a platonic ideology. The vertigo of seduction is here vulgarly phantasized into the hollow of a woman’s womb. This is to move from the most subtle game to the most profound—and hence the most stupid—phantasm.”

“The automatic carriage-return on the typewriter, electronic central locking of cars: these are the things that count. The rest is just theory and literature. Space is what prevents everything from being in the same place. Language is what prevents everything from meaning the same thing. My hand, separated from me, dreams it is holding a breast. Nothing fills a hand better than a breast. Stereotype of a sadistic tenderness. This journal develops, as its title indicates, over the course of time. However it is haunted by something which preceded it, the secret underlying event.”

“He illuminates the landscape of society with an intense, ultra sensitive light and brings out a strange, hyperreal relief - a coherent reading, precisely like the light of a laser. The local is a shabby thing. There's nothing worse than bringing us back down to our own little corner, our own territory, the radiant promiscuity of the face to face. A culture which has taken the risk of the universal, must perish by the universal. Exile always offers a marvellous - pathetic or dramatic - distance, a distance which aids judgement, a serenity orphaned by its own world. Deterritorialization, on the other hand, is a demented deprivation. It is like a lobotomy. It has in it something of agony, of the inconstancy and disconnection of circuits. You need an infinite stretch of time ahead of you to start to think, infinite energy to make the smallest decision. The world is getting denser. The immense number of useless projects is bewildering. Too many things have to be put in to balance up an uncertain scale. You can't disappear any more. You die in a state of total indecision. A frenzy of indifference in these times of 'speed'. In the same way as you can counter the acceleration of your molecules with an iced drink, you have to head off artificial euphoria by pulling on the brake of melancholy. Science and technologies could have become extensions of our human faculties, as MacLuhan wanted. Instead, they have devoured them. They have become sarcastic, like the laugh of the same name which devours flesh or like the creatures on the banks of the Styx which destroy the substance of the mental faculties.”

“The night of 'the look' on the avenue de New York. People drift along not seeing each other. It is like a vernissage without paintings. It could be the Exterminating Angel or 'Pure Festival' - pure in the sense of Virilio's 'pure war' - on screen. The only hot spot is the trap-door through which the champagne arrives. Peculiar feverish, power-mad tribe, dissolute yet oversensitive, metaphysics with infrared lighting. Nothing in their gaze, everything in the way they look, nothing in their eyes, everything in the decibel level. The gentle air of the Piazza Navona in December, with the acetylene lamps and the reflections of the turquoise water on the Bernini horses. A beauty that is purely Roman. In the Campo dei Fiori someone has laid fresh flowers at the foot of the statue of Giordano Bruno, burned for heresy on this very spot four centuries ago. The touching loyalty of the Roman people; where else would you see such a thing? The hot December multitudes spill out into the street: Christmas is almost as mild here as in Brazil. The city is only beautiful when the crowd invades it. So many people on the streets always gives the impression of a silent uprising. Everyone walks along in the luminous muted buzz of voices and the narrow streets. Everything is transformed into a silent opera, a theatrical geometry. Everything sings in this part of the city.”

“Computer science only indicates the retrospective omnipotence of our technologies. In other words, an infinite capacity to process data (but only data -- i.e. the already given) and in no sense a new vision. With that science, we are entering an era of exhaustivity, which is also an era of exhaustion.”