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Cool memories

Book by Jean Baudrillard · 4 quotes · Fate, Ifs, Technology

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“The population, who are, ultimately, indifferent to public affairs and even to their own interests, negotiate this indifference with an equally spectral partner and one that is similarly indifferent to its own will: the government [Ie pouvoir] . This game between zombies may stabilize in the long term. The Year 2000 will not take place in that an era of indifference to time itself - and therefore to the symbolic term of the millennium - will be ushered in by negotiation. Nowadays, you have to go straight from money to money, telegraphically so to speak, by direct transfer (that is the viral side of the matter). A viral revolution, then, more akin to the Glass Bead Game than to the steam engine, and admirably personified in Bernard Tapie's playboy face. For the look of money is reflected in faces. Gone are the hideous old capitalists, the old-style industrial barons wearing the masks of the suffering they have inflicted. Now there are only dashing playboys, sporty and sexual, true knights of industry, wearing the mask of the happiness they spread all around themselves. The world put on a show of despair after 1968. It's been putting on a big show of hope since 1980. No more tears, alright? Reaganite optimism, the pump ing up of the dollar. Fabius's glossy new look. Patriotic conviviality. Reluctance prohibited. The old pessimism was produced by the idea that things were getting worse and worse. The new pessimism is produced by the fact that everything is getting better and better. Supercooled euphoria. Controlled anaesthesia. I should like to see the equivalent of Bernard Tapie in the world of business emerge in the world of concepts. Buying up failing concepts, swallowing them up, dusting them off (firing all the deadbeats who are in the way), putting them back into circulation with a dynamic virginity, sending them shooting up on the Stock Exchange and then abandoning them afterwards like dogs. Some people do this very well. It is perhaps better to save tired concepts by maintaining them in a super cooled state like unemployed labour, or locking them away in interactive data banks kept alive on a respirator.”

“One may justify the existence of men in power in many different ways. Yet power remains a pernicious thing for what justifies it is inexpiable. Fragility, which belongs to the realm of appearances, is to be preferred to the fractal which is merely the quality of a mathematical object. It is exciting to hear one of your fondest ideas formulated in one fell swoop, better than you could have done it yourself. You feel no intellectual jealousy at seeing yourself outstripped in this way. You only feel jealous when you are overtaken by your shadow.”

“They say other species have stopped short, and that only the human species, the humanoid branch, has made its definitive breakthrough. In fact while all the others persevered in their specific forms and ended up disappearing genetically, thus leaving evolution to run its course, only the human species succeeded in surpassing itself in the simulacrum of itself - in disappearing genetically to resuscitate artificially. By perpetuating itself in a world of clones and electronic prostheses (perfect in so far as they will have eliminated every potential species, including humanity), man will thus, in a definitive act, have wiped out the natural genesis of things. Contact with the men who wield power and authority still leaves an intang ible sense of repulsion. It's very like being in close proximity to faecal matter, the faecal embodiment of something unmentionable and you wonder what it is made of and where it acquired its historically sacred character. Why this feeling of loathing for the politician? Is it the impression of being artificially subjected to a will that is even more stupid than your own and which, by its very function, has to be crude? How can the decision-making function be performed without simplifying the mechanisms of thought? Political charisma is precisely not that gracious charisma which emanates from the irresistible power of a pure object, such as the power of a woman, but an ungracious will which derives its power and its glory from voluntary servitude. This is true of all institutions, the military, the clerical, the medical, and more recently the psychoanalytic, but it is particularly so in politics which remains the most striking hallucination of all the weaknesses of the will.”

“Depression moods lead, almost invariably, to accidents. But, when they occur, our mood changes again, since the accident shows we can draw the world in our wake, and that we still retain some degree of power even when our spirits are low. A series of accidents creates a positively light-hearted state, out of consideration for this strange power.”