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Book by Jean Baudrillard · 7 quotes · Internet, Media, Ascetism

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“The strategy of exorcizing the sexual body by wildly exaggerating the signs of sex, of exorcizing desire by its secret depolarization and the exaggeration of its mise en scene, is much more effective than that of good old repression, which , by contrast, used prohibition to create difference. Yet it is not clear who benefits from this strategy, as everyone suffers it without distinction. This travestied regime - in the broadest sense — has become the very basis of our institutions. You find it everywhere — in politics, architecture, theory, ideology and even in science. You even find it in our desperate quest for identity and difference. We no longer have the time to seek out an identity in the historical record, in memory , in a past, nor indeed in a project or a future. We have to have an instant memory which we can plug in to immediately - a kind of promotional identity which can be verified at every moment. What we look for today, where the body is concerned , is not so much health, which is a state of organic equilibrium, but fitness, which is an ephemeral , hygienic , promotional radiance of the body - much more a performance than an ideal state — which turns sickness into failure. In terms of fashion and appearance , we no longer pursue beauty or seductiveness, but the 'look' . Everyone is after their 'look'. Since you can no longer set any store by your own existence (we no longer look at each other - and seduction is at an end!), all that remains is to perform an appearing act, without bothering to be, or even to be seen. It is not: 'I exist, I'm here' , but 'I'm visible, I'm image — look , look!' This is not even narcissism. It's a depthless extraversion, a kind of promotional ingenuousness in which everyone becomes the impresario of his/her own appearance. The 'look ' is a kind of minimal, low-definition image, like the video image or, as McLuhan would say, a tactile image , which provokes neither attention nor admiration, as fashion still does, but is a pure special effect without any particular meaning . The look is not exactly fashion any more; it is a form of fashion which has passed beyond. It no longer subscribes to a logic of distinction and it is no longer a play of difference; it plays at difference without believing in it. It is indifference. Being oneself becomes an ephemeral performance , with no lasting effects, a disenchanted mannerism in a world without manners.”

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“Of course, television is not alone in being confronted with this destiny - this vicious circle: the destiny of all those things which , no longer having an objective purpose, take themselves for their own ends. In so doing, they escape all responsibility, but also become bogged down in their own insoluble contradictions. This is, however, more particularly the critical situation of all the current media. Opinion polls themselves are a good example. They have had their moment of truth (as, indeed, did television), when they were the representative mirror of an opinion, in the days when such a thing still existed, before it became merely a conditioned reflex. But perpetual harassment by opinion polls has resulted in their being no longer a mirror at all; they have, rather, become a screen. A perverse exchange has been established between polls which no longer really ask questions and masses who no longer reply. Or rather they become cunning partners, like rats in laboratories or the viruses pursued in experiments. They toy with the polls at least as much as the polls toy with them. They play a double game. It is not, then, that the polls are bogus or deceitful, but rather that their very success and automatic operation have made them random. There is the same double game, the same perverse social relationship between an all-powerful, but wholly self-absorbed, television and the mass of TV viewers, who are vaguely scandalized by this misappropriation, not just of public money, but of the whole value system of news and information. You don't need to be politically aware to realize that, after the famous dustbins of history, we are now seeing the dustbins of information. Now , information may well be a myth, but this alternative myth, the modern substitute for all other values, has been rammed down our throats incessantly. And there is a glaring contrast between this universal myth and the actual state of affairs. The real catastrophe of television has been how deeply it has failed to live up to its promise of providing information- its supposed modern function. We dreamed first of giving power - political power- to the imagination, but we dream less and less of this, if indeed at all. The fantasy then shifted on to the media and information. At times we dreamed (at least collectively, even if individually we continued to have no illusions) of finding some freedom there — an openness, a new public space. Such dreams were soon dashed: the media turned out to be much more conformist and servile than expected, at times more servile than the professional politicians. The latest displacement of the imagination has been on to the judiciary. Again this has been an illusion, since, apart from th e pleasing whiff of scandal produced, this is also dependent on the media operation. We are going to end up looking for imagination in places further and further removed from power - from any form of power whatever (and definitely far removed from cultural power, which has become the most conventional and professional form ther e is). Among the excluded, the immigrants, the homeless. But that will really take a lot of imagination because they, who no longer even have an image, are themselves the by-products of a whole society's loss of imagination, of the loss of any social imagination. And this is indeed the point. We shall soon see it is no use trying to locate the imagination somewhere. Quite simply, because there no longer is any. The day this becomes patently obvious, the vague collective disappointment hanging over us today will become a massive sickening feeling.”

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“In this hysterical phase, it was, so to speak, the femininity of man which projected itself on to woman and shaped her as an ideal figure in his image. In Romantic love, the aim was not now to conquer the woman, to seduce her, but to create her from the inside, to invent her, in some cases as achieved Utopian vision, as idealized woman , in others as femme fatale, as star - another hysterical, supernatural metaphor. The Romantic Eros can be credited with having invented this ideal of harmony, of loving fusion, this ideal of an almost incestuous form of twin beings — the woman as projective resurrection of the same, who assumes her supernatural form only as ideal of the same, an artefact doomed henceforth to l'amour or, in other words, to a pathos of the ideal resemblance of beings and sexes - a pathetic confusion which substitutes for the dual otherness of seduction. The whole mechanics of the erotic changes meaning, for the erotic attraction which previously arose out of otherness, out of the strangeness of the Other, now finds its stimulus in sameness - in similarity and resemblance. Auto-eroticism, incest? No . Rather a hypostasis of the Same. Of the same eyeing up the other, investing itself in the other, alienating itself in the other - but the other is only ever the ephemeral form of a difference which brings me closer to me. This indeed is why, with Romantic love and all its current spin-offs, sexuality becomes connected with death: it is because it becomes connected with incest and its destiny - even in banalized form (for we are no longer speaking of mythic, tragic incest here; with modern eroticism we are dealing with a secondary incestuous form - of the protection of the same in the image of the other - which amounts to a confusion and corruption of all images). We have here then, in the end, the invention of a femininity which renders woman superfluous. The invention of a difference which is merely a roundabout copulation with its double. And which, at bottom, renders any encounter with otherness impossible (it would be interesting to know whether there was not any hysterical quid pro quo from the feminine in the construction of a virile, phallic mythology; feminism being one such example of the hystericization of the masculine in woman, of the hysterical projection of her masculinity in the exact image of the hysterical projection by man of his femininity into a mythical image of woman).”

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“In fact, the child is no longer a child. Children are substitute beings, who are losing their natural otherness and entering upon a satellite existence on the artificial orbit of sameness. They will find it increasingly difficult to detach themselves; to find, not their identity and their autonomy — as they are constantly being told they must — but their distance and their strangeness. The more genetic heredity is foregrounded, the more the symbolic heritage disappears. Even the Oedipal drama is not played out any longer. There is no longer any resolution of childhood, since the psychical and symbolic conditions of childhood no longer even exist. Childhood is losing even the chance of surpassing and denying itself as such. It is disappearing as a phase in the metamorphosis of the human being. At the same time as it is losing this distinctive spirit of its own and its singularity, it is becoming a sort of dark continent. For otherness inevitably re-emerges, but differently, in the form of a vast, shady complicity on the part of a generation which is at last free from adult attention, but is no longer minded to grow up. An endless, purposeless adolescence, which is acquiring autonomy with no reference to the Other, acquiring it for itself — and turning, in some cases violently, against the Other, against the adult with whom it now has no sense either of descendance or solidarity. This is no longer a symbolic break, but a pure and simple rejection, which may find expression in a lethal 'acting out' . And it is not even 'acting out' , since that still presupposes the irruption of the phantasm into a real world , whereas here we are dealing with an infantile, quasi-hallucinatory state which reaches back before the reality principle. Moreover, this pre-reality-principle, infantile state coincides strangely with the world of virtual reality, our adult media world, the post-reality-principle world, in which the real and the virtual merge.”

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“There is a fear of catching AIDS , but a fear also of simply catching sex. There is a fear of catching anything whatever which might seem like a passion, a seduction, a responsibility. And, in this sense, it is once again the male who has most deeply fallen victim to the negative obsession with sex. To the point of withdrawing from the sexual game, exhausted by having to bear such a risk, and no doubt also wearied by having historically assumed the role of sexual power for so long. Of which feminism and female liberation have divested him, at least dejure (and, to a large extent, de facto). But things are more complicated than this, because th e male who has been emasculated in this way and stripped of his power, has taken advantage of this situation to fade from the scene, to disappear — doffing th e phallic mask of a power which has, in any event, become increasingly dangerous. This is the paradoxical victory of the movement for feminine emancipation. That movement has succeeded too well and now leaves the female faced with the (more or less tactical and defensive) defaulting of the male. A strange situation ensues, in which women no longer protest against male power, but are resentful of the 'powerlessness' of the male . The defaulting of the male now fuels a deep dissatisfaction generated by disappointment with a sexual liberation which is going wrong for everyone. And this dissatisfaction finds expression, contradictorily, in the phantasm of sexual harassment. This is, then, a very different scenario from traditional feminism. Women are no longer alienated by men, but dispossessed of the masculine, dispossessed of the vital illusion of the other and hence also of their own illusion, their desire and privilege as women. It is this same effect which causes children secretly to hate their parents, who no longer wish to assume the role of parent and seize the opportunity of children's emancipation to liberate themselves as parents and relinquish their role. What we have, then, is no longer violence on the part of children in rebellion against the parental order, but hatred on the part of children dispossessed of their status and illusion as children. The person who liberates himself is never who you though the was. This defaulting o f the male has knock-on effects which extend into the biological order. Recent studies have found a fall in the rate of sperm in the seminal fluid, but, most importantly, a decline of their will to power: they no longer compete to go and fertilize the ovum. There is no competition any more. Are they, too , afraid of responsibility? Should we see this as a phenomenon analogous to what is going on in the visible sexual world, where a reticence to fulfil roles and a dissuasive terror exerted by the female sex currently prevail? Is this an unintended side-effect of the battle against harassment - the assault of sperm being the most elementary form of sexual harassment?”

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“The information superhighways will have the same effect as our present superhighways or motorways. They will cancel out the landscape, lay waste to the territory and abolish real distances. What is merely physical and geographical in the case of our motorways will assume its full dimensions in the electronic field with the abolition of mental distances and the absolute shrinkage of time. All short circuits (and the establishment of this planetary hyper-space is tantamount to one immense short circuit) produce electric shocks. What we see emerging here is no longer merely territorial desert, but social desert, employment desert, the body itself being laid waste by the very concentration of information. A kind of Big Crunch, contemporaneous with the Big Bang of the financial markets and the information networks. We are merely at the dawning of the process, but the waste and the wastelands are already growing much faster than the computerization process itself.”

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“The latest of these exponentially growing parallel universes is the world of the Internet and the global information systems. Here too, the irresistible growth, the outgrowth of information, could be posted up in real time in terms of millions of individuals and millions of operations - that information now so extensive that it no longer has any connection with the acquisition of knowledge. As of now, we can say that this immense potential will never be redeemed, in the sense of a use or purpose ever being found for it. Things here, then, are exactly as they are with debt: information is as inexpiable as debt, in the sense that we shall never be able to settle our account with it. Moreover, the storage of data, the accumulation and worldwide circulation of information, in every respect resemble the build-up of an irremissible debt. And, here again, as soon as this proliferating information far exceeds the needs and capacities of the individual and the species in general, it has no other meaning than to bind all humanity in a single destiny of cerebral automatism and mental underdevelopment. For it is clear that, though a certain dose of information reduces our ignorance, a massive dose of artificial intelligence can only convince us of the failings of our natural intelligence and plunge us deeper into them. The worst thing in a human being is to know too much and not to be equal to one's knowledge. It is the same with responsibility and emotional capacity: the media, by perpetually assailing us with violence, misfortune and catastrophe, far from firing some kind of collective solidarity, merely demonstrate our real impotence and plunge us into panic and remorse.”

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