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Jeff Fisher Biography

American football player

Jeff Fisher, born on February 25, 1958, is an accomplished American football player known for his exceptional defensive strategies and tactics during his career. He has played for several professional football teams.

Running Kids Athletic

Author:Jeff Fisher

“Graphic design was largely about communication in an artistic or creative manner, much like writing is used to convey ideas. Many designers completely miss that aspect of the "art." Some are completely satisfied with just making things pretty, without taking the communication element into consideration.”

Writing Art Ideas Used Creative Missing Design Communication Elements Aspect Satisfied Artistic Designer Consideration Graphic Graphic Design

Author:Jeff Fisher

“The phrase "corporate identity design" seems to be a bit exclusive it sometimes frightens the smaller client who can't relate because they don't consider themselves "corporate."”

Sometimes Seems Bits Design Identity Relate Corporate Phrases Clients Exclusive

Author:Jeff Fisher

“The K.I.S.S. (Keep It Simple, Stupid) principle was pounded into my head in school and I still follow it today in most of my designs. I know that my most successful efforts are the simplest. I always find myself trying to subtract detail from design concepts in an attempt to distill the idea down to the most basic communication tool.”

Knows Trying Stills Ideas Today School Simple Effort Principles Successful Stupid Design Communication Concepts Tools Details Simplest Keep It Simple

Author:Jeff Fisher

“As designers we are influenced both consciously and subconsciously by everything we see around ourselves. Still, we always must try to avoid anything that has been defined as the latest and greatest "trend" in design.”

Trying Has Beens Stills Design Defined Designer Trends

Author:Jeff Fisher

“Really successful designs can be created without software produced "special effects." Identities do not NEED bevels, gradations, 3-D imagery, Web 2.Oh-Oh and other oh so "special" treatments to be great design solutions for clients.”

Needs Successful Special Effects Design Identity Solutions Treatment Software Clients Imagery Special Effects Great Design Special Treatment

Author:Jeff Fisher

“For me, between "Reference" and "Sketching & Conceptualizing" is the "Get the Hell Out of the Studio" step. I most often NEED to shut off the computer, push myself back from my desk and escape the studio space to let possible ideas percolate in my gray matter before committing anything to paper or digital imagery as a sketch or a concept.”

Needs Ideas Matter Space Steps Hell Paper Computer Concepts Studios Digital Gray Desks Imagery Sketching Gray Matter Studio Space

Author:Jeff Fisher

“External research never depends on the size of the payment being received it is primarily determined by what is needed to create the best possible solution to the client's desires and requirements. The research required is also dependent upon the specific project or industry.”

Desire Depends Industry Needed Projects Solutions Research Size Determined Dependent Clients Requirements Payment

Author:Jeff Fisher

“A successful solution to the client's design needs requires a collaboration of my skills, talents and knowledge with the client's information base, history in their industry and personality.”

Needs Successful Talent Information Design Personality Industry Skills Solutions Collaboration Clients

Author:Jeff Fisher

“Discipline is doing what you don't wanna do so you can do what you really want to do.”

Want Running Can Do Discipline

Author:Jeff Fisher

About the Author

Born: February 25, 1958
Known for: American football player
Quotes: 10

Books & Sources

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