“The K.I.S.S. (Keep It Simple, Stupid) principle was pounded into my head in school and I still follow it today in most of my designs. I know that my most successful efforts are the simplest. I always find myself trying to subtract detail from design concepts in an attempt to distill the idea down to the most basic communication tool.” KnowsTryingStillsIdeasTodaySchoolSimpleEffortPrinciplesSuccessfulStupidDesignCommunicationConceptsToolsDetailsSimplestKeep It Simple Author:Jeff Fisher
“Really successful designs can be created without software produced "special effects." Identities do not NEED bevels, gradations, 3-D imagery, Web 2.Oh-Oh and other oh so "special" treatments to be great design solutions for clients.” NeedsSuccessfulSpecialEffectsDesignIdentitySolutionsTreatmentSoftwareClientsImagerySpecial EffectsGreat DesignSpecial Treatment Author:Jeff Fisher
“A successful solution to the client's design needs requires a collaboration of my skills, talents and knowledge with the client's information base, history in their industry and personality.” NeedsSuccessfulTalentInformationDesignPersonalityIndustrySkillsSolutionsCollaborationClients Author:Jeff Fisher
