“Graphic design was largely about communication in an artistic or creative manner, much like writing is used to convey ideas. Many designers completely miss that aspect of the "art." Some are completely satisfied with just making things pretty, without taking the communication element into consideration.” WritingArtIdeasUsedCreativeMissingDesignCommunicationElementsAspectSatisfiedArtisticDesignerConsiderationGraphicGraphic Design Author:Jeff Fisher
“The K.I.S.S. (Keep It Simple, Stupid) principle was pounded into my head in school and I still follow it today in most of my designs. I know that my most successful efforts are the simplest. I always find myself trying to subtract detail from design concepts in an attempt to distill the idea down to the most basic communication tool.” KnowsTryingStillsIdeasTodaySchoolSimpleEffortPrinciplesSuccessfulStupidDesignCommunicationConceptsToolsDetailsSimplestKeep It Simple Author:Jeff Fisher
“For me, between "Reference" and "Sketching & Conceptualizing" is the "Get the Hell Out of the Studio" step. I most often NEED to shut off the computer, push myself back from my desk and escape the studio space to let possible ideas percolate in my gray matter before committing anything to paper or digital imagery as a sketch or a concept.” NeedsIdeasMatterSpaceStepsHellPaperComputerConceptsStudiosDigitalGrayDesksImagerySketchingGray MatterStudio Space Author:Jeff Fisher
