“Really successful designs can be created without software produced "special effects." Identities do not NEED bevels, gradations, 3-D imagery, Web 2.Oh-Oh and other oh so "special" treatments to be great design solutions for clients.” NeedsSuccessfulSpecialEffectsDesignIdentitySolutionsTreatmentSoftwareClientsImagerySpecial EffectsGreat DesignSpecial Treatment Author:Jeff Fisher
“For me, between "Reference" and "Sketching & Conceptualizing" is the "Get the Hell Out of the Studio" step. I most often NEED to shut off the computer, push myself back from my desk and escape the studio space to let possible ideas percolate in my gray matter before committing anything to paper or digital imagery as a sketch or a concept.” NeedsIdeasMatterSpaceStepsHellPaperComputerConceptsStudiosDigitalGrayDesksImagerySketchingGray MatterStudio Space Author:Jeff Fisher
“A successful solution to the client's design needs requires a collaboration of my skills, talents and knowledge with the client's information base, history in their industry and personality.” NeedsSuccessfulTalentInformationDesignPersonalityIndustrySkillsSolutionsCollaborationClients Author:Jeff Fisher