“The menu should be part of the entertainment, part of the dining experience. It's kind of like reading the 'Playbill' when you go to the theater. It should be an alluring and interactive document. Does it have burn marks on it from the candle? If you ever get a greasy menu with food stains on it, it's time to run like hell.” IfsShouldKindDoeRunningReadingHellMarkTheaterEntertainmentCandleDocumentsStainsDiningMenusInteractiveAlluring Author:Joe Bastianich
“I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant?” PeopleThinkingWayKindDesignPaperAmbitionToolsImportanceMarketingCommunicateCustomersRestaurantsPrintedMenusTypefaces Author:Joe Bastianich
“Babbo's menu is only four pages, but it's overwhelming - there are 20 different pastas in there, a lot of stuff. There is nothing I hate more than a useless, lazy menu with only three appetizers and four entrees.” DifferentHateThreeStuffFourPagesI HateUselessLazyOverwhelmingPastaMenusAppetizersEntrees Author:Joe Bastianich
“With four-appetizer, four-entree menus, it's like, give me a break. That's not a restaurant, that's a dinner party.” GivingPartyBreakFourGive MeDinnerRestaurantsMenusDinner PartyAppetizersEntrees Author:Joe Bastianich
