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John Medina

John Medina Quotes

Molecular Biologist

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Famous John Medina Quotes

“If you wanted to create an education environment that was directly opposed to what the brain was good at doing, you probably would design something like a classroom. If you wanted to create a business environment that was directly opposed to what the brain was good at doing, you probably would design something like a cubicle. And if you wanted to change things, you might have to tear down both and start over.”

“The problem in today’s economy is that people are typically starting a family at the very time they are also supposed to be doing their best work. They are trying to be productive at some of the most stressful times of their lives. What if companies took this unhappy collision of life events seriously? They could offer Gottman’s intervention as a benefit for every newly married, or newly pregnant, employee.”

“The brain cannot multitask. Multitasking, when it comes to paying attention, is a myth. The brain naturally focuses on concepts sequentially, one at a time…To put it bluntly, research shows that we can’t multitask. We are biologically incapable of processing information-rich inputs simultaneously…Studies show that a person who is interrupted takes 50 percent longer to accomplish a task. Not only that, he or she makes up to 50 percent more errors.”