“We believe that technology is at its very best; at its most empowering when it disappears”
No books found for this author.
Related Quotes
“There's no learning without trying lots of ideas and failing lots of times.”
“Designing and developing anything of consequence is incredibly challenging.”
“The nature of having ideas and creativity is incredibly inspiring.”
“I think subconsciously people are remarkably discerning. I think that they can sense care.”
“I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.”
“I discovered at an early age that all I've ever wanted to do is design.”
“I left London in 1992, but I'm there 3-4 times a year, and love visiting.”
“It feels like each time we are beginning at the beginning, in a really exciting way.”
“The goal of Apple is not to make money but to make really nice products, really great products.”
“Design is a word that's come to mean so much that it's also a word that has come to mean nothing.”
“It's very easy to be different, but very difficult to be better.”
“Very often design is the most immediate way of defining what products become in people's minds.”
“The memory of how we work will endure beyond the products of our work.”
“Apple's Jony Ive describes his "fanatical" approach to design in new interview”
“The word design is everything and nothing. The design and the product itself are inseparable.”
“When something exceeds your ability to understand how it works, it sort of becomes magical.”
“It's very easy to make something that is new. So we are trying to make things that are better.”
“We don't do focus groups - that is the job of the designer.”
“We say no to a lot of things so we can invest an incredible amount of care on what we do.”
