“The goal of Apple is not to make money but to make really nice products, really great products.”
“The goal of Apple is not to make money but to make really nice products, really great products.”
“Apple's Jony Ive describes his "fanatical" approach to design in new interview”
“Apple stood for something and had a reason for being that wasn't just about making money.”
“Goal we've always had for design at Apple is to create solutions that are inevitable.”