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Josh Kaufman

Josh Kaufman Books

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“Every successful business creates or provides something of value that other people want or need at a price they're willing to pay, in a way that satisfies the purchaser's needs and expectations and provides the business sufficient revenue to make it worthwhile for the owners to continue operation.”

“Business is essentially applied rationality: a systematic process of thinking that produces a real-world result. Instead of mortgaging your life to go to business school, it's possible to dramatically increase your knowledge of business on your own time and with little cost - without setting foot inside a classroom.”