“The use of words by human agents to form attitudes or induce actionsin other human agents.” HumansUseFormAttitudeAgents Author:Kenneth Burke
“The most characteristic concern of rhetoric [is] the manipulation of men's beliefs for political ends....the basic function of rhetoric [is] the use of words by human agents to form attitudes or to induce actions in other human agents.” MenHumansEndsUseActionFormPoliticalBeliefAttitudeConcernFunctionAgentsCharacteristicsManipulationRhetoric Author:Kenneth Burke