“Rhetoric is rooted in an essential function of language itself, a function that is wholly realistic and continually born anew: the use of language as a symbolic means of inducing cooperation in beings that by nature respond to symbols.” MeanUseLanguageBornEssentialsFunctionSymbolsRealisticCooperationRootedRhetoricSymbolicUse Of Language Book:A Rhetoric of Motives Source: A Rhetoric of Motives
“Wherever there is persuasion, there is rhetoric, and wherever there is rhetoric, there is meaning.” RhetoricPersuasion Author:Kenneth Burke
“The most characteristic concern of rhetoric [is] the manipulation of men's beliefs for political ends....the basic function of rhetoric [is] the use of words by human agents to form attitudes or to induce actions in other human agents.” MenHumansEndsUseActionFormPoliticalBeliefAttitudeConcernFunctionAgentsCharacteristicsManipulationRhetoric Author:Kenneth Burke
