“Men seek for vocabularies that are reflections of reality. To this end, they must develop vocabularies that are selections of reality. And any selection of reality must, in certain circumstances, function as a deflection of reality.” MenEndsRealityCertainCircumstancesReflectionFunctionVocabularySelectionDeflection Book:On Symbols and Society Source: On Symbols and Society
“Rhetoric is rooted in an essential function of language itself, a function that is wholly realistic and continually born anew: the use of language as a symbolic means of inducing cooperation in beings that by nature respond to symbols.” MeanUseLanguageBornEssentialsFunctionSymbolsRealisticCooperationRootedRhetoricSymbolicUse Of Language Book:A Rhetoric of Motives Source: A Rhetoric of Motives
“The most characteristic concern of rhetoric [is] the manipulation of men's beliefs for political ends....the basic function of rhetoric [is] the use of words by human agents to form attitudes or to induce actions in other human agents.” MenHumansEndsUseActionFormPoliticalBeliefAttitudeConcernFunctionAgentsCharacteristicsManipulationRhetoric Author:Kenneth Burke
“Even if any given terminology is a reflection of reality, by its very nature as a terminology it must be a selection of reality; and to this extent it must function also as a deflection of reality.” IfsRealityGivenReflectionFunctionSelectionTerminologyDeflection Book:Language as Symbolic Action: Essays on Life, Literature, and Method Source: Language as Symbolic Action: Essays on Life, Literature, and Method
