“When someone is in a state of flow, that person's brain is not thinking about anything - it's just processing things through chunks at a total instinct level. Athletes in a state of flow describe knowing what will happen just before it does - knowing how a defender will react to a certain move an instant before doing it. Of course, if you know what will happen, you can succeed at doing it, so an athlete in flow has a stand-out game.” IfsThinkingKnowsPersonsDoeStatesHappensMovingCertainCoursesGamesLevelsBrainKnowingSucceedFlowInstinctAthleteInstantStanding OutDefendersChunksProcessing Author:Kevin Maney
“Fidelity is the total quality of an experience, including a sense of exclusiveness and aura. Convenience is simply how easy something is to get, which often means a low price and ubiquitousness. A super-fidelity product or service would lose its luster and quality if it's pushed too hard toward convenience. A super-convenient product or service would start to get expensive and exclusive if it moved toward higher fidelity, which would naturally undermine its convenience.” IfsMeanHardEasyLosesQualityProductsHigherLowsMovedIncludingExpensiveExclusiveConvenienceConvenientFidelityAurasLuster Author:Kevin Maney
“If you spot a market where the only choices are at either one end or the other - high fidelity or high convenience - there's probably a big opportunity at the other end. That was the opening for Federal Express, for instance. When it started, there was only one mail service in America - the US Postal Service, which was high convenience. Fred Smith created a high-fidelity mail service.” IfsEndsBigsAmericaChoicesOpportunityOpeningInstanceSpotsMailConvenienceFidelityPostal ServiceHigh FidelityMail Service Author:Kevin Maney
“If you want to stand out, find a way to be either high fidelity or high convenience in whatever you do. If you're halfway in between on both measures, you're not going to make people feel very excited about you.” PeopleIfsWayWantFeelsExcitedStanding OutHalfwayConvenienceFidelityHigh Fidelity Author:Kevin Maney