“...as I just suggested, yes, even unethical and illegal ideas need to be considered. Remember, it was not that long ago that doctors appeared in advertising for cigarettes, Coca-Cola actually put cocaine in their beverages, and most banks refused to issue credit cards to women. Laws change and ethics evolve.” CreativityPsychologyEthicsCreative Problem SolvingDivergent ThinkingTheoretical CreativityDeep Divergence Book:The Utility of Deep Divergence in Applied Creativity Source: The Utility of Deep Divergence in Applied Creativity
“Put simply, when ideating, more is better. When ideating with the goal of reaching deep divergence, more is essential.” IdeasCreativityPsychologyNoveltyCreative ThinkingIdeationCreative Problem SolvingDivergent ThinkingDeep DivergenceNovel Ideas Book:The Utility of Deep Divergence in Applied Creativity Source: The Utility of Deep Divergence in Applied Creativity