“If you have a business website; make it stickier; redo the merchandising often and try new things until you hit the right homepage...then try and beat that. The most important audience drivers on the internet are paid search and key word optimization. Concentrate on those. They are very inexpensive compared to banner advertising.” IfsTryingImportantAudienceKeysInternetBeatsPaidAdvertisingDriversNew ThingsWebsiteBannerInexpensiveOptimizationMerchandisingRedos Author:Lynda Resnick
“The thinner a newspaper or magazine is - due to reduced revenue from advertising dollars - the less editorial content because of the standard ad-to-editorial ratio, and the less money there is to support investigative journalism.” SupportStandardsDollarsDuesNewspapersAdvertisingMagazinesJournalismAdsRevenueRatiosEditorialsInvestigative Journalism Author:Lynda Resnick
