“If you have a business website; make it stickier; redo the merchandising often and try new things until you hit the right homepage...then try and beat that. The most important audience drivers on the internet are paid search and key word optimization. Concentrate on those. They are very inexpensive compared to banner advertising.” IfsTryingImportantAudienceKeysInternetBeatsPaidAdvertisingDriversNew ThingsWebsiteBannerInexpensiveOptimizationMerchandisingRedos Author:Lynda Resnick
“Since the advent of the Internet - more recently compounded by blogging - everyone can be a published voice. Any cowardly, anonymous anger-monger can have an audience of thousands. That doesn't make them a journalist any more than my throwing an onion and a few carrots into a pot of boiling water makes me Julia Child.” ChildrenVoiceWaterAudienceInternetJournalistPotThrowingCowardlyBloggingOnionsAdventCarrotsJuliaBoilingBoiling Water Author:Lynda Resnick
“Some of the most innocuous inventions have proven earth-shattering, with reverberations felt around the planet. The Internet is the poster child for disruptive technology, but even such inventions as Amazon's Kindle and Apple's iPod have rocked their respective industries by changing how we entertain ourselves.” ChildrenEarthFeltTechnologyPlanetsIndustryInternetInventionApplesProvenPostersAmazonIpodsKindlesDisruptiveShatteringReverberation Author:Lynda Resnick
