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The medium is the massage: an inventory of effects

Book by Marshall McLuhan · 12 quotes · Media, Environment, Men

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The medium is the massage: an inventory of effects Quotes

“The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.”

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Book:The medium is the massage: an inventory of effects
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“Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.”

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“All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical.”

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“You see, Dad, Professor McLuhan says that the environment that man creates becomes his medium for defining his role in it. The invention of type created linear, or sequential thought, separating thought from action. Now, with TV and folk singing, thought and action are closer and social involvement is greater. We again live in a village. Get it?”

MenActionSocialRolesEnvironmentGreaterMediaTvsTypeDadSingingFolksInventionMediumsVillageProfessorsDefiningInvolvementLinearSeparatingThoughts And Actions
Book:The medium is the massage: an inventory of effects
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