“Target for example, is just a dot with a circle around it, that's all it is, so if you want a logo like Target, you don't need to hire a designer, you barely need to know how to operate a computer program, the logo may as well be anything.” IfsKnowsWantNeedsWellsMayKnow HowExampleComputerProgramCirclesDesignerTargetDotsLogos Author:Michael Bierut
“I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you could design what seems to be a brilliant logo for people who are not smart or energetic or are incapable of associating with anything positive and it would become a terrible logo.” PeopleThinkingSeemsCompanyDesignTerribleSmartProgramBrilliantIncapableGreat PeopleEnergeticLogosGood Company Author:Michael Bierut
“If you look at the Olympic graphics for Mexico or Los Angeles, those programs don't look contemporary by today's eyes but they really look like they are of their place and time.” IfsLooksEyeTodayProgramContemporaryLos AngelesMexicoPlace And Time Author:Michael Bierut
“The scientists at CERN were actually surprised that people commented on this. Reportedly Fabiola Gianotti, the coordinator of the CERN program to find the Higgs Boson, was asked why she had selected Comic Sans. She simply said, "Because I like it."” PeopleSaidProgramScientistComicSelectedCoordinatorSimply SaidCernComic Sans Author:Michael Bierut
