“I've never really acquired any facility for working on the computer, though one day I think I would like to. My generation just barely missed it, which I don't think is a good thing or a bad thing.” ThinkingGenerationsOne DayComputerGood ThingsBad ThingsFacilityMy Generation Author:Michael Bierut
“I can see how some people get sentimental about how we used to do things in 'the good old days' but in a way I just think they are being nostalgic for the way they were brought up.” PeopleThinkingWayI CanUsedSentimentalOld DaysNostalgicGood Old Days Author:Michael Bierut
“I actually don't think that brand new logos are worth that much or mean that much in and of themselves. So why not have a class of third graders compete to design your logo?” ThinkingMeanClassDesignThirdsBrandsWhy NotBrand NewLogos Author:Michael Bierut
“I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you could design what seems to be a brilliant logo for people who are not smart or energetic or are incapable of associating with anything positive and it would become a terrible logo.” PeopleThinkingSeemsCompanyDesignTerribleSmartProgramBrilliantIncapableGreat PeopleEnergeticLogosGood Company Author:Michael Bierut
“A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for. Maybe you should be trying to come up with something that will really become associated with a moment in time, a few weeks, that happened, period. Then you look back, think about it and connect it with that time. It may look dated later but it will be still be evocative.” ThinkingShouldTryingLooksMayStillsMomentsHappenedWeekDesignPeriodsCome UpOlympicsTimelessMoments In TimeLogosTimelessness Author:Michael Bierut
“I think different designers have different points of view and different strong personalities can influence the way certain cities are perceived.” ThinkingWayDifferentCertainStrongViewsCitiesInfluencePersonalityPoint Of ViewDesignerDifferent Points Of ViewThink DifferentStrong PersonStrong Personality Author:Michael Bierut
“Australia is one of the few places that I can think of where the cities, at least those I've been to, seem to have strikingly different characters and visual textures. To an American like me, there's basically Melbourne, Sydney and Brisbane and the rest is all bush.” ThinkingI CanDifferentCharacterSeemsCitiesLike MeVisualsAustraliaTextureSydneyDifferent CharactersMelbourne Author:Michael Bierut
“There was a time when most people had a choice between two kinds of personal communication, handwriting or using a typewriter. Today, people are invited to choose from a list of (surprisingly exotic) typefaces every time they turn on their computer. I think this has made everyone more aware of the idea that picking a typeface is a conscious choice.” PeopleThinkingKindMadeTwoIdeasTodayTurnsChoicesCommunicationComputerConsciousListsInvitedTurn-onExoticTypewritersHandwritingTypefaces Author:Michael Bierut
“I think once the artistic world of the type designer merged with the scientific world of the computer programmer, you began to see this crossover.” ThinkingWorldTypeComputerArtisticDesignerProgrammersComputer ProgrammersCrossover Author:Michael Bierut
“For instance, I assume those "carrots" we have on our keyboards were there originally to express "greater than" and "less than." Then they were adopted by coders, and now they show up all the time in the way email addresses are constructed. At least I think that's what happened.” ThinkingWayShowsGreaterHappenedAssumingInstanceAddressesEmailAdoptedKeyboardsCarrotsCoders Author:Michael Bierut
“I actually think it almost works the other way sometimes: making a college textbook, say, look really "user friendly" tends to also make it look less "serious," even if nothing changes other than the design treatment.” IfsThinkingWayLooksSometimesDesignCollegeSeriousTreatmentFriendlyUsersThings ChangeTextbooksUser Friendly Author:Michael Bierut
