“Charging everyone the same thing and treating everyone the same way, as retailers do today, is 'Six Sigma' thinking which is great for producing widgets on a production line, but it makes no sense in a world where customers are inherently different.” ThinkingWorldWayDifferentTodayLinesSixSmartProductionsCustomersRetailChargingRetailers Author:Peter Fader
“I figured the process of someone standing at a shelf and deciding what juice to buy is going to be very different than someone sitting at the computer clicking through a bunch of different books or CDs-until I actually looked at the data, and it turned out that the patterns were remarkably similar.” BookDifferentProcessComputerSittingStandingPatternsBunchDataShelvesJuiceCdsDifferent Books Author:Peter Fader
