“Advertising, as a single entity capable of creating vast changes in our social structure, simply does not exist. Its impact is too diffuse, too omnidirectional.” DoeSocialBusinessCreatingCapableImpactStructureAdvertisingEntitySocial Structure Author:Prince William of Hesse-Kassel
“The plain truth is that the only consistent theme in advertising is the absence of any consistent theme.” BusinessTruth IsAbsenceAdvertisingThemeConsistent Author:Prince William of Hesse-Kassel
