“The plain truth is that the only consistent theme in advertising is the absence of any consistent theme.” Quote by Prince William of Hesse-Kassel
“If I create from the heart, nearly everything works; if from the head, almost nothing.” IfsLifeHeartArtBeautifulArtistActingCreativityBad AssHeart And MindCreative WorkCreative ThinkingCreative ArtArt And ArtistsArt And CreativityHeart To HeartInspirational ArtistInspiration And CreativityCreative ThoughtArtists And CreativityInspirational ArtHead And HeartInspiration And ArtPassion For ArtCreative Passion Author:Marc Chagall
“Advertising is simply a use of the right of the manufacture to present his case and to employ the same arts of appeal and persuasion accorded to the politician, the preacher, the lawyer, and to every other individual who has a special interest in something, whether a creed or a commodity.” ArtUseIndividualInterestBusinessCasesSpecialPoliticianLawyerAdvertisingAppealsPreacherCreedsCommodityPersuasionSpecial Interests Author:Raymond Rubicam
“Advertising is fundamental to the accessibility, affordability and dynamism of the internet, helping to pay for much of the content and services we all enjoy and use for free.” HelpingUseEnjoyBusinessPayInternetFundamentalsAdvertisingAccessibilityDynamismAffordability Author:Nick Stringer
“Advertising tends to be most effective in jogging finally into action those people who are well-enough disposed towards a product, but have not yet got around to buying it.” PeopleWellsEnoughActionBusinessProductsAdvertisingBuyingJogging Author:Stephen King
“One of the things I have learned over 26 years in the business is that the most productive place to focus new business efforts on is current clients. Think about it you have the relationship, you have inside knowledge of the company, the people and often, the brand, so it's a much less diverting exercise. Simply put, the odds of getting a higher share with current clients is much better than getting in the front door with new ones.” PeopleThinkingYearsEffortBusinessCompanyFocusDoorsShareFrontsHigherExerciseCurrentsBrandsProductiveOddsI Have LearnedClientsFront DoorsNew Business Author:Rochelle B Lazarus
“I do not apologize for advertising. I think it is as vital to the preservation of freedom in my country as the free exercise of publishing a newspaper or the free exercise of building a church or the free exercise of the right of trial by jury.” ThinkingCountryChurchBusinessBuildingExerciseNewspapersTrialsAdvertisingPublishingApologizingPreservationJuryTrial By Jury Author:Thomas Dillon
“Consumers do not view communications in isolation. They bring with them all their past brand experiences and associations.” PastViewsBusinessCommunicationAdvertisingBrandsConsumersIsolationAssociation Author:Josh Hunt
“There is no point in retaining a brand equity if it has no traction with consumers, or has no likelihood of doing so.” IfsBusinessBrandsConsumersEquityNo PointLikelihoodRetainingTraction Author:Nick Cooper
“I work in whatever medium likes me at the moment.” MomentsImaginationLikesMediums Author:Marc Chagall