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Quote by Raymond Rubicam

“Advertising is simply a use of the right of the manufacture to present his case and to employ the same arts of appeal and persuasion accorded to the politician, the preacher, the lawyer, and to every other individual who has a special interest in something, whether a creed or a commodity.”

Quote by Raymond Rubicam

Author

Raymond Rubicam
Raymond Rubicam

Raymond Rubicam was a significant figure in the advertising industry, known for his influential contributions to creative advertising and strategy. His career began in the early 20th century and had a profound impact on the field. more

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“One of the things I have learned over 26 years in the business is that the most productive place to focus new business efforts on is current clients. Think about it you have the relationship, you have inside knowledge of the company, the people and often, the brand, so it's a much less diverting exercise. Simply put, the odds of getting a higher share with current clients is much better than getting in the front door with new ones.”