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Ralph Lauren

Ralph Lauren Books

Fashion designer

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“Cars are like children: It's hard to say that any one is more special than the other. There are little things about each car that you come to love, whether it's the look, the steering wheel, the way it drives, or even the way it drives differently when you put the top up. They all have identities; they have spirits and characteristics that are truly endearing in some way.”

“When you think of the blur of all the brands that are out there, the ones you believe in and the ones you remember, like Chanel and Armani, are the ones that stand for something. Fashion is about establishing an image that consumers can adapt to their own individuality. And it's an image that can change, that can evolve. It doesn't reinvent itself every two years.”

“I have always been inspired by the dream of America-families in the country, weathered trucks and farmhouses; sailing off the coast of Maine; following dirt roads in an old wood-paneled station wagon; a convertible filled with young college kids sporting crew cuts and sweatshirts and frayed sneakers.”

“The key to longevity is to keep doing what you do better than anyone else. We work real hard at that. It's about getting your message out to the consumer. It's about getting their trust, but also getting them excited, again and again. My clothes.. the clothes we make for the runway.. aren't concepts. They go into stores. Our stores. Thankfully, we have lots of them.”