“When we consider propaganda as the attempt to shape the thoughts and feelings of others, in ways conforming to the aims of the communicator, we find a vast array of different examples throughout history.” WayDifferentFeelingsExampleShapesAimPropagandaConformThoughts And FeelingsCommunicators Book:Propaganda and the Ethics of Persuasion Source: Propaganda and the Ethics of Persuasion
“Aristotle writes that persuasion is based on three things: the ethos, or personal character of the speaker; the pathos, or getting the audience into the right kind of emotional receptivity; and the logos, or the argument itself, carried out by abbreviated syllogisms, or something like deductive syllogisms, and by the use of example.” WritingKindCharacterUseThreeAudienceExampleEmotionalArgumentSpeakersPersuasionThree ThingsEthosLogosPathosReceptivityPersonal Character Book:Propaganda and the Ethics of Persuasion - Second Edition Source: Propaganda and the Ethics of Persuasion - Second Edition